TAG Heuer Watches

TAG Heuer History

TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision.

The company's reputation grew and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.

Seiko Men's Chronograph Watch

Over the years, Heuer's reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships. To this day, TAG Heuer maintains a close association with the world of competitive sports and enjoys a devoted following among sports celebrities and enthusiasts.

In 1985, Heuer joined the TAG (Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were created. Now one of the most recognized and sought-after watch brands in the world, TAG Heuer continues its reputation of innovative design and technological excellence, creating prestigious timepieces that are always at the cutting edge of precision, reliability and style.

 

TAG Heuer Watches Reviews, Profiles & Articles

TAG Heuer Aquaracer Calibre S Regatta TAG Heuer Aquaracer Chronograph Calibre 16 Day-Date TAG Heuer SLR for Mercedes-Benz TAG Heuer Monaco Vintage Limited Edition TAG Heuer Grand Carrera Calibre 36 RS Caliper Concept Chronograph TAG Heuer's Involvement in Sports since 1860 Tag Heuer Alter Ego Women's Watch Tag Heuer Link Quartz Chronograph Watch Tag Heuer Monza Watch Tag Heuer Autavia Watch Tag Heuer Kirium Watch Tag Heuer Formula 1 Watch Tag Heuer 2000 Series Watch Tag Heuer Monaco Calibre 360 LS Concept Chronograph wins prestigious iF Design Award 2007 TAG Heuer Monaco Sixty-Nine watch Precision Watches and Formula 1 - It's All About Timing

TAG Heuer Timeline:

1860 Edouard Heuer founds a watchmaking company in St-Imier, Switzerland

1882 Heuer patents his first chronograph.

1887 Heuer patents an "oscillating pinion" still used by major watchmakers for mechanical chronographs.

1911 Heuer introduces the first automobile dash-board chronograph.

1916 Heuer invents a stopwatch that is accurate to within 1/100th of a second called the micrograph.

1920's Heuer watches are timekeepers at the Antwerp, Paris and Amsterdam Olympics.

1933 Heuer launches the "Autavia" the first dashboard stopwatch for race-cars.

1950 - Heuer introduces the "Mareograph - Seafarer" a wristwatch with chronograph functions and tide indicator.

1964 Heuer launches the "Carrera" chronograph. This watch was named for the 1950's "Carrera Pan-america Mexico" road-race.

1965 Heuer patents the MICROTIMER, the first miniature electronic timekeeping device which was accurate to within 1/1000th of a second.

1969 Heuer introduces the "Chronomatic", the first automatic chronograch with a microrotor. They also introduce the widely popular "Monaco" worn by movie-star Steve McQueen.

1971 to 1979 Heuer is named the official timekeeper for formula one racing.

1975 Heuer launches the "Chronosplit", the worlds first quartz wrist chronograph.

1985 Heuer joins "TAG" group and the famous watch name and logo are changed from Heuer to TAG-Heuer. Since then the company has manufactured one of the most recognized watch names in the world. Tag-Heuer has become a very popular and fashionable status symbol.